Hyundai Mybaby_07

HYUNDAI J.A.P 2013 Seoul Motor Show Mybaby Project “Phonika”

Hologram guidance robot


The story sets its background in year 2050. Humanity finds a new planet and tries to find a living creature there using a space probe. The inside of the space probe is divided into three sections – future lab, airship, and marine. Spoonize designed those three sections and the models placed in each section while giving them lives with appropriate stories. Our work played a significant role in the exhibition; we developed explanatory contents for each design work and also made a projection video that added dynamic effect in the space. Communicating with designers of each model and constructing a scenario according to their intentions and the space arrangement were all very valuable experience for us in Spoonize.

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