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SCREEN CHANNEL

Network Branding Project

Rebranding project for the movie channel SCREEN started with a new identity that is the First class movie channel.

. In order to publicize the keyword ‘first class’ and the characteristics unique to a movie channel, we executed the rebranding project under the following three methods: campaign, motion identity, and OAP

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OAP

First Class

OAP was made to visualize the sense of ‘1st class’ so that the viewers would be able to naturally derive such sense from the image.

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